Jerusha Raath knows content & communication. She’s the Head of Content for South Africa’s largest digital publisher; and has a decade’s experience as a journalist and editor.

I lead South Africa’s best* publisher’s in-house content agency — made up of a talented team of editors, designers, writers, videographers and strategists. We partner with brands to produce engaging, informative content that appeals to our vast audience; while meeting brand objectives. We were named Best Native Advertising Studio (under 20 employees) at the Native Advertising Awards in Copenhagen in 2023. We’ve won Best Native Advertising/Branded Content Campaign four years in a row at WAN-IFRA's Digital Media Africa (2018-2021).

I hold an MBA from Wits Business School (class of 2019).

A multiple-award winner for digital publishing, I was chosen as one of 28 women globally for the 2018 class of Women Leaders in Digital Media (Poynter Institute, Florida, USA). I serve as a coach for the Digital Women Leaders platform and the South African Media Innovation Programme. I am also a member of the IAB South Africa’s Digital Content Marketing Committee (2021-2023).

*IAB South Africa’s Best Publisher: 2017-2023

Head of Studio (Content & Design), Media24

2020 – Current

I lead Media24 news’s strategic commercial content and design division— made up of award-winning creators, we create custom solutions for our clients. We represent Media24’s digital news brands, with access to millions of South Africans in almost every target segment. We provide journalistic quality, with commercial clout. We were honoured to be named the international Native Advertising Institute's Best Native Advertising Studio (under 20 employees) at the 2023 Native Advertising Awards in Copenhagen.

 

Managing & Multimedia Editor, News24

2016 – 2019

As Managing Editor at 24.com, I supported our team's excellent journalism by managing newsroom operations while identifying commercial opportunities to sustain the future of our newsroom.

As Head of Video for News24 I led a talented, multi-skilled team that reached millions of viewers through live-streams, in-depth documentaries, 360 video projects; podcasts and specially conceptualised multimedia hubs.

 

Multimedia Reporter

2010 - 2015

My experience in newsrooms spans newspaper, lifestyle magazine and digital newsroom journalism. I have reported from the front lines of major news events — from protests, to national elections; state funerals to high-profile court cases.